Online Store & Ecommerce Solutions
Our ecommerce specialist can help you start selling online in as little as 45 days. Our experts can help you with professional solutions that will best fit your needs. With us, you will have a beautiful designed online store to help you reach your new and existing customers while also staying connected.
Software & Technology Partners
We develop utilizing & integrating with some of the world most popular platforms.
Setting Up Your Shop
Here are a few things to consider when deciding to sell online.
1. Domain name: You will want to register your own domain name – preferably your business name with a “.com” after it, to make it simple for customers to remember. This way, you can have professional-looking email at your own domain, and if you ever decide to make changes to your software program or web host you’re using, your site will still remain at the same URL, and you won’t lose traffic from search engines, links, or bookmarks.
2. Web hosting & email: If hosting the shop software yourself, you will need to purchase web hosting. If you’re using a hosted shop service, you won’t need to set up web hosting, but you will want to come up with a way to use email at your domain. You can sign up for Google Apps, set up email with your domain registrar, or find a host that offers an email only hosting plan.
3. Payment gateway: You will need a way to accept payment from your customers. You may want to offer two different options, such as credit cards through Authorize.net and also PayPal. There are many payment gateways available, some requiring a merchant account and SSL Certificate. SAFE at this time uses Paypal which also allows the customer to use a credit card.
4. Shipping settings: You can weigh each of your products and use automated shipping calculators, or you can set up flat or table rates for shipping based on order total, number of items, or some other method. You may want to integrate your shop with a service to print shipping labels. Consider offering free shipping at a certain order threshold, to encourage larger orders.
5. Tax rate: You’ll need to check the tax laws in your country or state to see which of your customers should be charged sales tax, how much, and what types of products are exempt. This will need to properly configured for your online store.
6. Accounting software: You may be able to save yourself a lot of trouble come tax time if you sync your shop with a service like StitchLabs or Quickbooks, to track sales, profit, tax, and more.
7. Security: Most hosted software will provide an SSL certificate to encrypt and protect credit card data as it is sent to your site, but if you’re using your own web hosting, this will need to be purchased and setup.
8. Content: Getting all the technical, accounting, and policy decisions out of the way is important, but a large part of setting up a shop website lies in gathering and preparing your content, and planning your site structure. You’ll need cohesive and compelling product with photography, informative and tempting product descriptions, as well as text for your home page, about page, and other informational pages. Product photography is very important and will need to considered when planning your budget.
9. Point of sale & third party integration: If you have a physical store with a POS or sell on other websites such as Easy, Ebay, or Amazon you will need to consider integrating & syncing your inventory, product images & descriptions across all platforms so that you don’t over sell and are able to keep all your products up to date.
10. Maintenance: The day-to-day job of running a shop is not particularly glamorous. If you don’t like the idea of adding content to your site, updating product info, packing and shipping orders, and doing customer service, you’ll need to hire some help!
11. Promoting your shop: I can’t emphasize enough how important it is to have a plan to promote your website. Building the website is a good beginning, but you will need to get the word out about your shop, and you will need to do so regularly and consistently. Our most successful website projects have been the ones where the shop owner came to us with a great marketing strategy, or who worked with our team to develop one. You’ll want to get Google to notice you, as well as have your shop shared on blogs and social media.